Sniffing a sweet perfume is always linked with a sense of well-being. In ancient civilizations, as Egyptians and Mesopotamian populations, perfumes were diluted in the finest olive, sesame or other seeds oils, stored in precious glass ampoules and used mostly in religious rites and ceremonies, as well as by aristocrats to mask bodily smells due to the lack of personal hygiene; therefore, for a long time perfumes ownership was restricted to the élite.
In today’s world, as well as many objects and consumer goods, perfumes have become accessible to everyone: manufacturing costs have lowered, thanks to new synthesis proceedings too; business logic led to a very fast spread many substances that, once they are added to consumer goods, may increase their diffusion. In fact, perfumes are available particularly in detergents and in body care products. Moreover: the perfumes presence is widely underlined and advertised, as though it was necessary for an efficient washing action. The question is: is it? Besides, such presence is risk-free?
The answer to the first question is: no, it is not. The washing quality has nothing to do with the perfume, on the contrary the fragrance may hide the bad smells due to an inadequate washing. It is like a person would cover his sweat smell with higher and higher amounts of perfumes, rather than take a shower… indeed this is what our ancestors used to do.
The answer to the second question is alike: no, it is not risk-free. Lots of ingredients of perfumes are strong allergens, moreover: among them, there are many chemicals, from natural origin too, that show long-term toxicities (towards genetic profile, reproductive system, endocrine system). If we consider that most substances contained in fragrances, whether natural or synthetic origin, are bioaccumulative (that is they remain into the body, either in the bloodstream or into the fat tissues), we can see that the more we use perfumes, the more we are exposed to some toxic actions. Particularly, children should be exposed to perfumes the least possible.
What is Bensos’ proposal? First of all, most Bensos’ products, specifically laundry detergents as well as hard surfaces detergents and kitchen detergents, are perfumeless. Products containing fragrances are well-defined and their use is not strictly necessary, so the user may choose if and when use them: for example, the Laundry Fragrance is available apart from the Laundry Detergent. Moreover, all the fragrances used by Bensos are free from allergens, from phtalates and from some long-term toxic substances (which are, however, currently used by other manufacturers). In Bensos’ body cleansers and creams, fragrances are used in minimum amounts.
Bensos’ aim is to offer very efficient ecological detergents and body-care products, which are not harmful for the users’ health and for the environment, leaving the task of delicately scenting to the flowers themselves.