Detergents are usually made above all to satisfy both visual and olfactory customer’s needs: laundry products, for example, contain optical brighteners, which give an additional whiteness to fabrics and hide the stains, and persistent and sharp fragrances.
About perfumes functions, there is not only to be agreeable, but also to hide bad smells coming from badly washed stains, in case of low cleaning efficiency.
About laundry, let us think about grease traces on collars, or sweat traces on T-shirts underarms: a strong and persistent fragrance is able to overlap with pungent smell of the dirt traces, hiding them and giving the illusion of tidiness. The same applies to the silt forming inside the laundry machine hidden corners.
Talking about hard surfaces (particularly floors) cleaning, very perfumed detergents allow to mask the bad smell in a stuffy room, due to scarce flow of air.
Finally, the strong lemon fragrance given off by washing-up liquids hides the grease smell, which may linger on plastic tableware.
Hence the question: is this really what we want for our users? Between the option “one” of doing not very effective products with strong fragrances, and the option “two” of avoiding any tricks and aiming at the best cleaning power, Bensos prefers the latter, in the knowledge that the first option may involve the use of long-term toxic substances. In the case of a not well pre-treated cloth, or of a not well degreased plastic salad bowl, using odourless detergents you notice immediately the problem, solving it in a short time.
Bensos chose to add fragrances to its products as little as possible (most products are perfume-less) and, where they are required, chose to add strictly safe and non-persistent fragrances.